As a business owner, you cannot escape the impact mobile has had on business communication. More than 50% of internet searches are being done on a mobile device.  And they are being done both on mobile websites and, increasingly, in APPs.  

 

Small business APPs offer stronger benefits when it comes to enhancing communication with existing customers.  Here are a few things to consider:

 

Your business is visible every time they look at their phone

The average American spends more than two hours a day on their mobile device. The truth is they use only a few of those APPs on a daily basis, however, everytime that user has to unlock, scroll, and scan their device for the apps they’re looking for, they see your business. 

 

"Effective Frequency"

Wikipedia defines it  as “the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.”  In a media-saturated world, potential customers must see your brand approximately 20 times before they take action - that's not such a long time if you live on their phone!

 

An APP is a direct marketing channel
APPs serve many functions: they can provide general info, prices - including special sales and promotions, booking forms, upcoming events, and much more. Push notifications can easily remind customers about your goods and services.

 

Customer Loyalty Programs
Set it up so customers earn rewards simply for downloading your APP and you're off to building a loyal customer relationship.  Who doesn't want to cash in on the rewards they've earned?  Loyalty programs mean more downloads and more return customers. 

 

Some of the APPSolute Mobile App features:  

 

• Push Notifications 

• GPS Directions

• Coupons & loyalty features            

• Event Listings

• Payment system integration

• Fan Wall

• Social Media Integration              

• One-Touch Calling and Emailing

• Video Integration           

• Photo Gallery and Email Photo         

• Integration with outside services - OpenTable, PayPal, SoundCloud, etc.